Millions of people across the globe utilize Instagram every single day. This social media powerhouse gives you the chance to reach the vast majority of people in different areas across the globe.
Using Instagram to market your business can aid in building your brand, generate more traffic, grow your list of email subscribers and generate sales.
1. Keep It Social
When you use Instagram to promote your business Think social and not advertising. Make content that your customers will like instead of ignoring because it appears too spammy. Make it clear that you are interested in pictures within your field to buy instagram views get people interested in following you.
2. Provide Value
Instagram users are avid shoppers who conduct their own study, so the more information you can give the users in terms of pictures as well as carousels and stories the more appealing.
3. Use Stories
Instagram Stories give instant updates and instant gratification that. They are only up for 24 hours and create the feeling of urgency and excitement.
4. Use Hashtags
Many users actively search for specific hashtags. Your photos will be waiting for them. One Instagram study found that adding at minimum one hashtag to each of your posts can result in an increase of more than engagement on average.
5. Call To Action
Each post you publish should include clearly defined calls to action that is in line with your company’s goal in creating it. Instagram comes with a variety of buttons like ‘Buy Now’.
6. Link Back To Your Site
Instagram is a great way to increase traffic to your website. More than 50% of the users of the site are followers of at least one company, and they claim to have learned about a product or service via Instagram.
7. Consistent Brand Image
Stay consistent to your page subject matter. Include only photos, hashtags, captions and videos relevant to the subject of your page.
8. Create A Good Profile
Ensure your Instagram profile informs your prospective viewers about who you are and what you are doing. The search engine on Instagram is text-based which means you stand more chance of discovering you if your user name has a keyword or two that are related to your business.
9. Switch From Personal To Business
Convert to a business-only account to have access to all of the analytics tools and tools available.
10. Use Your Analytics
Monitoring your marketing activities through Instagram is very simple. Instagram Insights gives you all the relevant information on your page. It will let you know if your marketing efforts are paying off.